Industry Stakeholders Address Vaping-Related Lung Disease Outbreak, FTC Warns CBD Companies Against Unsubstantiated Health Claims: Week in Review

Industry Stakeholders Address Vaping-Related Lung Disease Outbreak, FTC Warns CBD Companies Against Unsubstantiated Health Claims: Week in Review

MARSHALL, Mich. – PRESS RELEASE – Michigan Pure Med, Michigan’s largest vertically-integrated pharmaceutical-grade medical cannabis company and parent company of Common Citizen, has urged elected leaders to ban the use of non-natural additives and cutting agents in vape cartridges.

“We urge state leaders to ban the use of non-natural additives and cutting agents in vape cartridges immediately,” said Michael Elias, CEO of Michigan Pure Med. “Manufacturers are cutting corners by using non-natural ingredients as additives in vape cartridges. We urge swift action by elected leaders to ban this potentially hazardous practice.”

Michigan Pure Med also announced that it will remove any and all vape cartridges that don’t disclose ingredients and only sell vape products that are 100-percent free from non-natural additives. Michigan Pure Med has informed all vape manufacturers supplying products to Common Citizen they will be required to detail safety and testing practices, protocols and ingredients so customers can make informed choices.

“Safety is our top priority at Michigan Pure Med, and we are committed to only selling products in our Common Citizen stores that are made from marijuana and all-natural plant material and free from non-natural additives,” Elias said. “As part of our commitment to patient safety, we will be removing any product from our shelves that does not clearly disclose its ingredients or meet the highest safety and quality standards.”

In addition to removing vape cartridges that don’t use natural ingredients or clearly state its ingredients, Common Citizen will only carry products made with natural terpenes found in marijuana and other natural products like lavender (i.e. linalool) and citrus (i.e. limonene). Common Citizen employees will also distribute educational information at its store locations with facts about vaping and how customers can protect themselves from dangerous products that may pose a risk to human health.

As of Sept. 10, there have been as many as 450 cases and six deaths related to vaping, according to the Centers for Disease Control and Prevention (CDC). It is likely many of these cases are linked to illicit vape cartridges that contain synthetic ingredients, including synthetic vitamin E acetate, according to the U.S. Food and Drug Administration. Experts say vitamin E acetate should not be inhaled.

“Safety is our number one priority and it’s high-time for elected leaders to crack down on black market operators who are selling untested, dangerous products and passing it off as medicine,” Elias said. “We need stronger enforcement for bad actors who are causing people to get sick from tainted vape cartridges and we call upon state leaders and licensed manufacturers to adopt Good Manufacturing Practices to make Michigan a leader in consumer safety.”   

Michigan Pure Med is committed to following Good Manufacturing Practices and applying them to every step of its manufacturing process to ensure products are safe for human consumption. Good Manufacturing Practices ensure products are consistently produced and controlled according to quality standards set by the U.S. Food and Drug Administration.

Elias praised Gov. Gretchen Whitmer, the Marijuana Regulatory Agency, and Sen. Curt VanderWall (R-Ludington) for their work and leadership in taking the first steps to making GMP a reality in Michigan.

“The recent vaping related illnesses and deaths are unfortunate and show the urgent need to enact Good Manufacturing Practices,” Elias said. “Good Manufacturing Practices require all raw materials going into marijuana products to be assessed for contaminants before they are turned into a final product. We urge elected leaders to apply Good Manufacturing Practices to every step of the marijuana manufacturing process to ensure products are safe for human consumption and we stand ready to support much-needed research to determine the causes of the recent vaping related illnesses.”

Published at Sat, 14 Sep 2019 14:00:00 +0000

3 Marketing Strategies CBD Brands Should Use to Stand Out in a Crowded Market

3 Marketing Strategies CBD Brands Should Use to Stand Out in a Crowded Market

CBD products are all the rage right now, and if early indicators hold, it will remain this way for the foreseeable future. CBD products claim to offer relief for everything from pain to inflammation, treatment for anxiety disorders and a myriad of other ailments. Because of the multiple uses, CBD has caught the attention of today’s consumer. This has resulted in a flurry of CBD brands flooding the market and has made breaking out of the brand noise feel like the Wild West. Add to this consumers’ confusion about the seemingly similar CBD products available for sale, and you have one monumental marketing challenge on your hands, while also navigating the regulatory environment, platform restrictions and other limitations CBD brands already face.

What’s a CBD brand to do? Here are the top three strategies CBD marketers should use to stand out from the crowd.

1. Get Grassroots

The digital marketing landscape is tricky for CBD brands. At present, Google, Twitter and others do not allow CBD brands to engage in paid advertising. That means that CBD brands need to get creative.

One of the best opportunities is for CBD brands to focus their efforts offline and connect with potential customers via experiential marketing. Festivals, farmers markets, outdoor expos, health and wellness retreats and hyper-local events provide the perfect outlet. This grassroots style lets your CBD product speak for itself by being explained, tested, smelled, tried and consumed.

This approach also provides interesting and authentic photo and video fodder for social media marketing. Images and videos of real people trying your CBD product which artfully capture their natural expressions and honest feedback can be priceless on social media. It also provides an opportunity for user-generated content, which is equally beneficial for capturing your customers’ trust. A little raw and genuine content can go a long way in separating your brand from the competition. More than that, all of this provides valuable, customer-centric content that engages and informs your target audience. 

Get your booth, tabletop and outdoor gear ready and go after it!

2. Be Influential

It’s no secret that influencer marketing works, and influencer partnerships should be a top priority for CBD brands. An ideal approach is to seek influencers who can help tell your brand story through insightful blogs and articles. Influencers who are also bloggers have a loyal readership and are skilled in the art of storytelling. That makes them not only a great resource, but also a worthy investment.

Influencers could discuss their personal issues with pain or anxiety and explain how CBD helped to offer relief. To keep the cost down, CBD brands would be wise to use micro-influencers who have smaller follower counts but tend to have more loyal and engaged followers. This is also a clever way of utilizing unique and original content marketing tactics through digital platforms to expand your brand’s reach and engage new audiences.

If you haven’t thought of using influencers, it is time to give this marketing opportunity a try.

3. Social with a Purpose

To be honest, most of the time, I’m underwhelmed with brands on social media. They tend to feel too much like non-distinct copy-cats of other brands. However, I recently stumbled upon a CBD brand that is doing many things right on social media: SundayScaries.

First, the company has aligned its brand with a higher purpose through cause marketing and social issues, which resonates with more and more consumers. In fact, according to the Cone/Porter Novelli Study, 77 percent of Americans feel a strong emotional connection to purpose-driven brands. Specifically, SundayScaries has partnered with The Trevor Project and donates $1 from each sale of its jerky product to provide intervention and suicide prevention for youth within the LGBTQ community.

Second, SundayScaries appreciates the native environment of Instagram. It is clear that the company put a great deal of thought into the curation of images on its Instagram page.  SundayScaries speaks to the creativity and aesthetic nature of Instagram users. Its brand page feels distinct from other CBD brands. Plus, the company’s fun memes add an element of levity that captures the brand’s essence.

While SundayScaries’ engagement rate could use a little work, the company has been clever in using contests with complimentary brands to increase its engagement and reach. One area of improvement would be for SundayScaries to begin writing and distributing interesting blogs or articles which concentrate on the lifestyle interests and needs of its customers. This will afford stickiness on SundayScaries’ website while providing another connection point on social media.

Other CBD brands take note: SundayScaries’ methodology shows that there are many organic opportunities to improve your visibility, engagement and reach on social media.

The truth is that some of the limitations to CBD marketing will gradually go by the wayside as platforms determine how best to support this growing industry. Still, there is no time like the present to increase the exposure of your CBD brand by following these simple tips. After all, the Wild West only lasts so long.

Shahla Hebets has held executive management positions in media companies specializing in ecommerce, pay-per-click (SEM), search engine optimization (SEO) and other forms of digital marketing and advertising. With over two decades of experience developing digital marketing strategies for Fortune 500 companies and small businesses, Hebets founded Think Media Consulting in 2016 with a focus on helping healthy lifestyle brands grow. She lives in Denver, Colo., with her husband, two children and dog. Her new book, What’s Working Now? YOU-Centric Marketing is available for pre-order on Amazon and for purchase at all major booksellers on Sept. 24, 2019.

Published at Fri, 13 Sep 2019 13:19:00 +0000

9 Tips for Creating a Winning Cannabis Business Licensing Application in New Markets

9 Tips for Creating a Winning Cannabis Business Licensing Application in New Markets

As new states legalize and regulate cannabis, prospective business owners looking to set up shop in these new markets must first navigate the license application process. How can entrepreneurs craft winning licensing applications to set their business plans in motion?

While all eyes are currently on Illinois’ adult-use market, which is set to launch Jan. 1, there are many similarities across all states’ licensing application processes, and core strategies can be carried over and modified based on a specific state’s application, according to Derek Sigman, director of licensing for SIVA, a full-service cannabis business development firm that provides full state license application support, among other services.

Here, Sigman outlines his top tips for securing a cannabis business license in Illinois and beyond.

1. Perform a self-assessment of the team.

The first step of the license application process should be an honest assessment of the team members that make up the group of applicants, Sigman says. This includes identifying everyone’s unique skillset, as well as the team’s overall vision.

“Part of this process is making sure that you guys have a well-rounded team, that you have people who have experience in cannabis, compliance, marketing [and] operations,” Sigman says. “What you’re going to do when you put the application together to stand out is not just demonstrating, ‘Look, we want to open up a retail facility. Here are our SOPs. Here’s our environmental plan.’ You want to be able to tell a story about your group, what you represent and what you want to accomplish within the community.”

While the most important area of a business license application used to be a company’s operating procedures, over the past year or so, that’s been supplanted by the question of who the applicant actually is.

“What’s your professional experience? What have you done for the community?” Sigman says. “A lot of that … comes back to the self-assessment, where you’re always going to have a couple people that really stand out within your ownership and your management group, and you want to be able to highlight those individuals’ skillsets and experience as you start crafting some of your answers.”

2. Establish a solid employee training plan.

A business’s training plan for its employees should be clearly demonstrated on the application, Sigman says.

“Your training plan really is a core component of your business, and we always encourage applicants to offer training that extends beyond what is required by the state,” he says. “Being able to offer your employees training related to personal and professional development not only demonstrates your commitment to providing meaningful employment opportunities, but it also sets up your business to be able to hire and promote from within so that the people who may be working in a dispensary for the first time today can become your store managers tomorrow.”

3. Work with someone who has experience in the cannabis licensing process.

There is no question that the cannabis business license application process can be daunting; if a state does not implement character or page limits on its licensing applications, applicants could submit up to 700 pages, detailing every detail of the business, Sigman says.

Therefore, once a group of applicants has identified its specific strengths and weaknesses through the self-assessment process, it may be time to hire a consultant experienced in cannabis licensing, or at least turn to another cannabis business operator for guidance.

“We always encourage people to work with somebody in the industry, whether it’s a consulting agency or whether it’s somebody who just has extensive experience,” Sigman says.

Working with a third-party also offers a fresh perspective, he adds. “Oftentimes, groups … will become personally vested in how their business is presented, which is a good thing, but it can also be difficult to truly and impartially analyze the strengths and weaknesses of your business and your applications. Working with a third-party consultant can help ensure that you have a group of people that are able to provide that neutral and essential feedback throughout the development of your application.”

4. Implement—and adhere to—internal deadlines.

As prospective business owners go through the license application process, Sigman says it is vital that they implement internal deadlines for completing the various sections of the application—and that they actually stick to those deadlines.

“When you go to submit, there’s always something else you could’ve done, whether it’s adding an individual to the group that strengthens a portion of your management group [or] establishing a relationship with another civic or local organization—there are always ways you can improve it,” Sigman says. “What you don’t want … is a situation where, leading up to the final days of submission, you’re still waiting for a formal relationship to be established. Every change that you make is going to impact multiple layers of the application. You want everything to read cohesively.”

The application timeline will ultimately be determined by the state, based on when regulators release the application and begin accepting submissions, but even before the application is released, there is work to be done, Sigman says.

“We always encourage people to give it four to six months, and a lot of that goes back to being able to develop relationships in the community,” he says. “Even when you’re looking at a situation when the application window is only a month, the process really needs to be started several months prior, and that’s why we’re encouraging people who are serious about submitting applications and going in on this particular bid [in Illinois] to start putting together your groups and start contacting people as soon as possible so you can get those relationships in place.”

5. Select a location where you already have ties.

When deciding on a location for your business, it is more important to consider areas where you already have connections than to look at regions that have less competition, Sigman says.

“The way Illinois is doing it, there are only a certain number of licenses available in each particular region,” he says. “If you’re trying to play the odds, your odds are higher when you apply to areas that have a higher population and [a] higher [number of] retail licenses available. That being said, those are also the areas that are going to attract the most attention and have the most competition. So, it really comes down to why you want to locate in a particular region. If you have a group of people who have ties to a particular region, whether they grew up there or they’re currently working there, I would highly recommend that people start focusing on those particular areas.”

6. Build relationships in the community as soon as possible.

Once a group settles on a location, Sigman says it’s time to start generating ties with the local community. This process should begin almost immediately upon a group deciding that it wants to pursue a license in a particular area, he says, as it is the most time-consuming aspect of the licensing process.

“When you start talking about the application, when you’re going through making the written responses, the time that it takes to complete those is in your hands. It’s something you have a great degree of control over,” Sigman says.

Applicants should consider working with certain leaders and stakeholders in the community, he says, whether its collaborating with local law enforcement on a security plan or reaching out to educational and religious business leaders to establish relationships and receive feedback.

“Ultimately, … you want to be a part of that community, not just a business that’s located there,” Sigman says. “The people who are going to be able to provide important feedback are the people that are located there. You can do things such as establishing community advisory boards, where you get people who live near the dispensaries [and] different stakeholders and leaders within the industry who have a connection to your business and meet on a regular basis to provide feedback. Give back to the areas that the members of the community say are most needed.”

7. Clearly define your approach to social equity requirements.

The aspect of Illinois’ adult-use cannabis licensing process that stands out to Sigman most is how the state set up its social equity program. When applying for a license in states with social equity requirements, it’s imperative that businesses define a clear approach to how they will meet these requirements.

“Illinois is implementing a new set of criteria for Social Equity Applicants that really extends opportunities to businesses and individuals throughout the state,” Sigman says. “One of the unique components of this particular program is that it extends the qualifications of social equity to family members of individuals that have been impacted by the prior criminalization of cannabis rather than just the individual that was convicted. It’s an important step toward acknowledging the negative impact that criminalization has on entire families and communities.”

In most states’ social equity programs, an applicant must have a certain percentage—usually 51 percent—of equity and control reserved for entities that qualify for that particular state’s equity program. In Illinois, however, there are additional ways that applicants can qualify as Social Equity Applicants.

“With Illinois, the applicant also has the option of having 51 percent or more of their employees living in disproportionately impacted communities if they employ 10 or more people,” Sigman says. “This indirectly incentivizes applicants to find locations that are in or near these disproportionately impacted communities so that they’re located in an area where they can offer employment opportunities to the members of these communities.”

When applying for licenses in Illinois and beyond, applicants should thoroughly understand the state’s social equity requirements and clearly articulate how they will apply under the social equity program, if applicable.

8. Maintain excess capital reserves.

Finances always play a part in the application process, Sigman says, although the actual importance of a business’s financials varies state to state, depending on how much weight regulators apply to this particular area.

To find success in this area, businesses should take an honest look at their sales projections, Sigman says. “You want to make sure that your projections are actually based on assumptions that are realistic and defensible. … The state knows when you’re inflating your overall revenues to try to demonstrate a high amount of tax revenue.”

The amount of cash an applicant needs on hand will largely depend on the area in which he or she plans to locate, he adds, and operating expenses also need to be considered.

“Real estate is always going to be one of your biggest up-front expenses, and when you start looking at how much capital you actually need … and how much you need to demonstrate in the application, you want to be able to at least show that you have … 20 percent [more capital] than what your anticipated operating costs are,” Sigman says. “When states start looking at groups for preliminary approvals for awarding a license, they are going to be wanting groups that are going to be able to enter the market quickly.”

9. Go beyond the minimum requirements.

“One of the things that we always encourage people to do is to make sure that the business plan you’re putting together, you use the regulations as a guideline, but those are really the minimum for what you need to do,” Sigman says. “Everything you put together is going to have to be in excess of what the state actually requires, and having a clear vision of what you represent and what kind of business you want to be, that really guides the entire application process.”

Security plans, for example, are one area where businesses should exceed expectations.

“A lot of the security standards are going to be dictated by the regulations, but when you put together your application, you’re going to need to demonstrate your plan extends beyond just hitting the regulatory requirements,” Sigman says. “You’ll need to incorporate mechanical security systems, virtual security systems and standard operating procedures that show a tremendous amount of forethought and understanding of the risks facing cannabis retailers.”

Published at Fri, 13 Sep 2019 13:37:00 +0000

Zenabis Global Inc. (OTCMKTS:ZBISF) Provides Updates On Construction Of Facilities

Zenabis Global Inc. (OTCMKTS:ZBISF) Provides Updates On Construction Of Facilities

Zenabis
Global Inc. (OTCMKTS:ZBISF)

has provided an operations update on its recent facility construction as well
as licensing activities.

The company is finalizing the construction and licensing of the Zenabis Atholville facility and has set sights at Zenabis Langley. The construction at Zenabis Langley is on track with previous guidance. This will increase annual cultivation capacity to 143,200 Kgs of dried cannabis upon completion of licensing.

Review
of design capacity for Zenabis Atholville

Zenabis CEO Andrew Grieve stated that the company attained strong cultivations results in July thanks to cultivation success through June. Grieve said that the company reviewed its design capacity upwards by 35% for Zenabis Atholville. He added that the cultivation team has been refining growing practices to optimize yields from the currently licensed space.

The CEO indicated that through October, the
company expects a range of cultivation approaches and the scale-up of the
facility to result in the substantial room by room variance. After which the
company will attain steady-state yield for every cultivar at the Zenabis
Atholville facility.

The company will update and publish the
latest design updates for the facilities once it has completed harvest from all
the flower rooms. The design capacity for Zenabis Atholville was increased to
46,300 kg per year from 34,300 kg per year.

The
$25 million senior secured bet

Last month the company announced the completion of a new senior secured debt of $25 million. This will enable the company to finalize the expansion of its facilities to attain an annual design capacity of 143,200 kg dried flower. Equally, Zenabis believes that the financing is enough for the company to become cash-flow positive without seeking incremental debt financing, issue incremental equity capital, or raise convertible debt.  

Concerning the senior secured debt, the
company also issued warrants to R.C. Morris Capital Management Ltd for the
acquisition of 902, 514 common stock. Also, it reviewed the terms of the
subordinated secured convertible notes with holders of the Secured Convertible
notes receiving warrants for the acquisition of 1.37 million common shares.

Published at Fri, 13 Sep 2019 12:01:20 +0000

The U.S. Cannabis Phobia: Government Researchers Can’t Even STUDY High-Potency Pot

The U.S. Cannabis Phobia: Government Researchers Can’t Even STUDY High-Potency Pot

Imagine being so phobic toward something that you didn’t even want to look at it.

This captures the attitude of the U.S. federal government toward cannabis. Yet the federal government claims the right to regulate what it won’t even study.

Important U.S. government agencies like the National Institutes of Health (NIH) and Food and Drug Administration (FDA) inform the federal government about cannabis and regulate cannabis consumer products, respectively.

In turn, these agencies rely upon government researchers to provide them with the necessary scientific foundation to produce informed opinions on cannabis and cannabis products. The researchers (currently) are required to do all of their research and testing exclusively from government-provided cannabis.

This is where the whole process descends to the level of a comedy skit. A recent article from Marijuana Moment frames the absurdity here.
 

Studies have shown that marijuana cultivated at the nation’s only cannabis farm licensed by the National Institute on Drug Abuse (NIDA) more closely resemble hemp than commercially available marijuana, which the agencies said creates “a significant gap in our understanding of these products.”

That’s a bit of an understatement.

For investors new to cannabis, hemp is the non-psychoactive sub-species of cannabis. It is generally defined as cannabis with near-zero levels of tetrahydrocannabinol (THC), the mildly psychoactive cannabinoid in the cannabis plant. Regulators typically quantify this as THC levels of 0.3% or less.

Then we have the (high potency) cannabis being sold by retailers today, with THC content that can exceed 20%. The potency of cannabis has increased by roughly a factor of ten as a direct result of the War on Drugs.

Cannabis, the only safe narcotic, was the one drug that the DEA was strongly successful in blocking from importation. This is due to both the much greater bulk of cannabis as well as its pungent odor.

With cannabis consumers cut off from imported cannabis, the black market responded, in the tradition of capitalism. The United States (and Canada) began growing its own cannabis.

This meant growing cannabis indoors, to conceal cultivation from law enforcement. It also provided the opportunity to apply hi-tech agricultural processes to cannabis, not to mention more experimentation with genetics.

Increasingly potent strains were cultivated, to maximize the market value of these black market crops with the minimum amount of cultivation space.

In the 1970’s, typical “homegrown” cannabis contained THC levels of 1 – 2% (depending on climate). Imported strains of cannabis ranged slightly higher. In other words, the safe cannabis that our governments are (reluctantly) legalizing today is 10 times as strong as the cannabis they criminalized as – supposedly – a “dangerous drug”.

Yet, living in its own little fantasy world, it’s this weaker cannabis that the U.S. federal government is currently studying, to inform itself about cannabis and to regulate the cannabis industry.

Government researchers are (belatedly) requesting that the federal government provide them with access to cannabis from state-legal shops, to study what is being sold to consumers, for the first time.

It might not help if they are provided with the same cannabis that is actually being sold to Americans. During all of the decades of cannabis Prohibition, none of what we were told about cannabis by these “researchers” was true.

One by one, all of the anti-cannabis myths produced by these pseudo-scientists have been exposed as fiction. Government officials continue to warn about “grave risks” associated with cannabis use when there aren’t any.

Cannabinoids, the active ingredients in the cannabis plant, are produced naturally within the human body. They are essential to human health. Consequently, medicinal cannabis is now being prescribed as a treatment for hundreds of different medical conditions.

Yet in the fantasy world of the U.S. federal government, cannabis remains a Schedule 1 narcotic, deemed to have no known medical uses.

The government now claims it wants to “study” cannabis, to actually learn something about this plant – after decades of Prohibition. Maybe the U.S. government should simply ask the cannabis industry to brief government officials about the cannabis plant and the cannabis products they are producing?

Then, finally, the U.S. government might get its facts straight on cannabis.
 

Published at Thu, 12 Sep 2019 10:00:07 +0000

Elev8 Brands Inc. (OTCMKTS:VATE) Places A Reorder Of 100K Iced Tea Bottles

Elev8 Brands Inc. (OTCMKTS:VATE) Places A Reorder Of 100K Iced Tea Bottles

Elev8 Brands Inc. (OTCMKTS:VATE) has announced a reorder of 100,000 units of its ready to drink CBD-Infused tea along with a spectacular new look as it gains national traction.

New
design around Elev8 Hemp logo

The new order will showcase the creative
new design around the upgraded Elev8 Hemp logo. The new design will feature
across all the company products, thus creating continuity which is an essential
element for emerging brands. Eleve8 has gained a grip on the market in just a
few months of selling through the initial run of the ready to drink products.

Elev8 believes that having an easily
recognizable logo is an important part in the establishment of a national brand.
The spectacular new design makes the company distinct and easily legible to new
customers as well as those familiar with the brand.

In the meantime, Elev8 has placed a small reorder of ready to drink CBD-infused coffee and tea with the current labels. In line with the small run, the company placed an order of 100k ready-to-drink iced tea bottles. The bottles are already in hand and are waiting for the newly designed labels before shipping. Elev8 is encouraging consumers and investors to watch out for the official new flavors expected in the coming weeks.

Collaboration
with Bright Rain Collaborative

Elev8 is partnering with Bright Rain
Collaborative (BRC) for all its marketing and branding. The company will
benefit from the leadership experience of BRC in marketing and advertising. BRC
has marketed and advertised for some of the well-known brands such as Olive
Garden, Cheribundi Tart Cherry Juices, Barnies, BlockStrong, Coffee & Tea
Company as well as Lennar. Equally, over the years, they have brought several
emerging brands and startup to the national scene.

Bob Sitter, the CEO of BRC, said that Elev8 Hemp and its product line are ready to take a leadership role in the CBD space. He added that they have over 30 years of experience in developing emerging brands.

The redesign comes at a time when Elev8
Hemp’s presence in the CBD market continues to grow.

Published at Thu, 12 Sep 2019 12:13:23 +0000

Choom-branded Cannabis Retail Store Licensed to Open in Brooks, Alberta

Choom-branded Cannabis Retail Store Licensed to Open in Brooks, Alberta

Choom™ (CSE: CHOO;OTCQB: CHOOF), an emerging adult use cannabis company that has secured one of the largest national retail networks in Canada, is pleased to announce that an Alberta provincially approved cannabis retail licensee (“Licensee”) is opening a cannabis retail store in Brooks, Alberta operating under the Choom brand.

“We look forward to welcoming the community of Brooks as we share our unique retail experience with the opening of another Choom-branded cannabis store in Alberta.” said Chris Bogart, Chief Executive Officer of Choom.  “This location represents another milestone achieved in our rapid growth strategy; we are thrilled to further expand our cannabis retail network throughout Alberta.”
The Choom-branded store is set to open on Saturday, September 14th.  The new store is located at 115 2nd Street W, Brooks, Alberta. Opening hours are 10am – 8pm (Monday to Wednesday), 10am – 10pm (Thursday to Saturday), and 11am – 6pm (Sunday). For more information, visit choom.ca.

In addition to a licensing agreement with the Licensee, Choom has entered in a purchase agreement with the Licensee, pursuant to which, subject to receipt of approval from Alberta’s regulatory bodies, Choom will acquire the Brooks store. Choom has passed its due diligence and received approval from Alberta Gaming Liquor & Cannabis to operate in the Province of Alberta.

Say hello to Choom™
Choom™ is an emerging adult use cannabis company whose mission is to establish one of the largest retail networks in Canada. The Choom brand is inspired by Hawaii’s “Choom Gang”—a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, “Choom”. Evoking the spirit of the original Choom Gang, our brand caters to the Canadian adult use market with the ethos of ‘cultivating good times’. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, offering a diversity of brands for Canadians across a national retail network. 

“Chris Bogart”
Chief Executive Officer

READ ORIGINAL RELEASE

Cautionary Statement:
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
Forward-looking information
This news release contains forward-looking information relating to the Company’s proposed activities and other statements that are not historical facts. Forward-looking information relates to management’s future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with or arising as a result of delays in obtaining or an inability to obtain required regulatory approvals, access to sufficient quantities of cannabis, the results of diligence investigations, the actions of third parties, the results of negotiations with third parties, developments in the cannabis sector, the ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company’s interim and most recent annual financial statement or other reports and filings, including those made with the CSE and applicable Canadian securities regulators. There can be no assurance that such forward looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

SOURCE Choom Holdings Inc.
Related Links
https://choom.ca/

Disclosure: Choom Holdings is a paid client of The Seed Investor

Read More

Published at Thu, 12 Sep 2019 15:57:26 +0000

Grow Solution Holdings Inc. (OTCMKTS:GRSO) In Negotiations To Provide An 80 Unit $20 Million Facility

Grow Solution Holdings Inc. (OTCMKTS:GRSO) In Negotiations To Provide An 80 Unit $20 Million Facility

Grow Solution Holdings Inc. (OTCMKTS:GRSO) has announced that it has commenced final discussions to sign a Letter of Intent to provide a customer near Smithers B.C with an 80 unit $20 million facility. The company will provide more details on the progress of the deal soon.

Agreement
to provide facility part of the company’s expansion plans

The company has been expanding its operations in recent times as part of the company’s strategy to enhance its foothold in the market. Grow Solutions Chief Executive Officer Chad Fischl stated that the move is part of the company’s aggressive global expansion plans. He said that as a company, they were delighted to start a series of Strategic Partnerships and Joint Ventures in the next few weeks and coming months.

Regarding the facility near Smithers B.C,
the CEO stated that currently they are still in negotiations and the processes
are promising. The company will provide a detailed announcement regarding the
deal in the next few days.

Equally, the company has indicated that it
has completed it’s 2017 financial and expects to complete 2018 through 2019
financial in the next four weeks. This will be vital in ensuring the company is
current and remove the stop sign from its symbol.

Product
lease agreement with Sundance Prairie Products

In July the company announced that its
subsidiary AeroGrow Manufacturing Corp had entered a “product lease and loyalty
agreement” with Sundance Prairie Products Ltd. The company expects the project
to begin with the manufactures and building of 32 AeroPod Units. Grow Solutions
anticipates completion of the project towards the end of the second quarter of
2020.

Commenting on the project, the CEO indicated that the agreement underscored the commitment of the company has in offering investors value. He added that this was a significant step in the implementation of the company’s strategic expansion plans across the globe. The CEO indicated that the joint venture project would generate revenue close to $215 million in the next five years.

Besides AeroGrow Manufacturing, the company
also runs another Wholly-owned subsidiary Pure Roots Holdings Ltd.

Published at Wed, 11 Sep 2019 11:42:07 +0000

FTC Warns Three More CBD Companies Against Health Claims

FTC Warns Three More CBD Companies Against Health Claims

For Fruit Slabs’ co-founder and CEO Roxanne Dennant, it’s important that all people get to enjoy cannabis, no matter their religion or dietary restrictions.

That’s why she sought kosher certification for the company’s edibles, which were already certified organic and vegan.

Fruit Slabs’ Pride Passion and Tropical Haze flavors of cannabis-infused fruit strips are now kosher-certified, and the company’s additional flavors, Grape Ape, Mango Maui Wowie and OG Mango, will be certified and available at participating California dispensaries by the end of the year.

Dennant, a converted Jew, founded Fruit Slabs in 2015, and quickly realized that many of her Jewish friends could not eat the company’s products because they lacked kosher certification.

“That became a slight moral dilemma for us,” Dennant says.

She embarked on a quest to find a rabbinical council that would certify products in the cannabis space. “Much to our surprise and also to our liking, we were able to find a kosher-certifying rabbinical council, and we reached out to them and just started setting up meetings and asking if they could fly to our facility, meet with us, check in on our processes and potentially certify the brand.”

Dennant, also a vegetarian and a former vegan, wanted to launch a product that would fill a void she perceived in the cannabis market.

“I wanted to put something out that people like myself—who were just lovers of edibles but couldn’t eat anything on the market—[could enjoy],” she says. “I wanted to introduce something that would satisfy that hole in the space. So, we’re vegan, we’re gluten-free, we fit into the keto diet, [and] there’s no added sugar so diabetics can eat our products. … Then, to be able to throw a kosher certification and a kosher symbol on our product, it just adds more of the checkmarks.”

The ingredients and the manufacturing processes are the main facets of the business that were examined through the certification process, Dennant says. The rabbi ensures that tools such as knives and industrial manufacturing equipment adhere to kosher standards, and that the cannabis extraction process also follows kosher guidelines.

“We’ve had to update, buying certain knives that are kosher-approved … for if we’re cutting up fresh fruit to make the product with,” Dennant says.

In April, Fruit Slabs received what is called a Kashrut Certificate, which certifies that the entire product—from the food and cannabis ingredients to the manufacturing process—is certified kosher.

“That was a huge, exciting moment for us, not only on a personal level, but also on a business level, because at that time, there was nobody else on the market that had kosher certification,” Dennant says.

While some companies list themselves as kosher, not all of them have the official certification from a rabbinical council, she says—they simply use kosher ingredients and a kosher process.

“Unless you actually work with a rabbinical council that has kosher-certifying approval, your product is not Kosher,” Dennant says.

The rabbi that certified Fruit Slabs’ products is now a member of the company’s staff, and he conducts random checks of the facility to ensure that Fruit Slabs continues following the kosher procedures set forth when he originally certified the products.

“You have to consistently keep up with being kosher and making sure that your facility is kosher, … or else the rabbi could stop by on Wednesday three months down the road and say, ‘These systems have changed, which means you are now breaking the kosher law, which means we’re going to pull your Certificate of Kashrut,’” Dennant says. “It’s 100-percent ongoing.”

So far, the certification has been a hit with Fruit Slabs’ customers, she adds. “It’s been really exciting. … People are loving it. The fact that we can show this product has a kosher symbol is amazing.”

Fruit Slabs is currently expanding into Washington and Massachusetts, and its partners in those markets will have to uphold kosher standards, as well.

“As we expand the brand, any of the franchise partners we work with are going to also have to have their facility checked with the rabbi,” Dennant says.

In addition, every time a Fruit Slabs launches a new flavor of fruit strips, it must have the rabbi update the company’s Kashrut Certificate with the new products.

“We find that supporting all different walks of races and faces and religions is something that speaks loudly to us and our personal ethos of the business, too,” Dennant says. “Maybe it’s just two percent of the cannabis industry that are following these strict kosher … laws. It doesn’t matter to us because that two percent matters just as much as the other 98 percent. They are just as important as all the other people that we’re already servicing.”

Published at Wed, 11 Sep 2019 15:20:00 +0000

Kali Inc (OTCMKTS:KALY) Posts The $0.05 Revenue Growth On Its Website

Kali Inc (OTCMKTS:KALY) Posts The $0.05 Revenue Growth On Its Website

Kali
Inc (OTCMKTS:KALY)

considers researcher Goldman Small Cap one of the most
reliable analysts. The group unveiled the report from its analysts that focused
on the deals of the company. From the report, it is easy to tell that the
biopharmaceutical cannabis extract business of KALY has been an impressive one
in terms of positive progress. The report by the body has also been updated on
the company’s website and thus anyone wanting to get the updates can visit the
relevant website. The report from a speculative point of view projects the
company’s price per share as standing at about $0.05.

The company’s progress

Market
observers following on the company’s progress have also shared their thoughts.
They say that the generation of these high revenues and operating profits are a
sure sign that the company is headed towards greatness. KALY’s organization has
been a good one considering the way it has been setting up its pharmaceutical
development milestones. Its near-term revenue projections are also reasonable,
according to analysts. With all this working for the business guru, it
shouldn’t catch one by surprise that the shares will soon be playing at the
$0.05 figure.

The
company’s CEO sometime back gave updates regarding the company and its
objectives. An official speaking from the point of anonymity says the update
may have trigged the analyst’s report. The CEO had spoken rather elaborately
regarding their
cannabis extract biopharmaceutical
business. They sought to get $170 billion in line with their pharmaceutical
treatments.

Other achievements

The
CEO also spoke regarding the company’s new patent and trademark applications.
That was in line with the CBD Formulation to be applied in the handling of
Chronic Obstructive Pulmonary Disease (COPD). The company remains dedicated to
continuity in line with the development of such helpful CBD formulations.

The
report is rather elaborate, considering it even covers several of the company’s
CBD extraction contracts. The hemp farming operations have been ongoing, and
reports indicate the company may already have spent about $15 million.

The
company’s 2019YTD financials were impressive with a figure of 250% recorded in
terms of revenue growth.

This
report has also disclosed details regarding the business collaboration between
the company and Puration
Inc (OTCMKTS:PURA).

Published at Mon, 09 Sep 2019 12:09:31 +0000