Precision Extraction Solutions Achieves Compliance in All 50 States

Precision Extraction Solutions Achieves Compliance in All 50 States

During the two-day NORML 2020 Conference, which celebrated the organization’s 50th year, activists discussed Oct. 23 their adult-use ballot measures being put in front of voters in four states this election year: Arizona, Montana, New Jersey and South Dakota.

Leaders behind these state campaigns spoke about distinctive campaign challenges and recapped their efforts with volunteer and paid canvassing and voter education.

arizona

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Arizona – Proposition 207

In addition to collecting signatures with masks, gloves and melting pens in the desert heat, Smart and Safe Arizona, the group behind the state’s 2020 adult-use legalization ballot measure, was busy in 2020 fending off a challenge in court by a campaign funded by the Center for Arizona Policy, according to the Arizona Republic.

“They challenged a couple different parts of our initiative, like they challenged the definition of marijuana,” said Alejandro Chavez, political director at Smart and Safe Arizona. “They didn’t want it to include edibles and other parts. But because we … followed so much of what medical had already laid out for us, that argument had already been made and determined in another case. They [also] tried to challenge something around [DUIs].”

In August, a Maricopa County Superior Court judge ruled in favor of Smart and Safe Arizona, and when Arizonans for Health and Public Safety appealed the ruling the next week, the Phoenix New Times reported, the Arizona Supreme Court confirmed the Maricopa County judge’s decision.

Though Smart and Safe Arizona won the cases, Chavez said the legal challenges delayed the state’s issuance of a proposition number, something initiatives become known by.

Chavez highlighted that the measure, now known as Proposition 207, includes language for criminal record expungement.

“Anyone who has a conviction of [the possession of] 2 and a half ounces or less will be able to have it expunged from their record,” he said. “Because you have to apply for it through the state, we are actually making funds available through part of the taxes that will help pay for that.”

Smart and Safe Arizona made bilingual calls to reach Arizona’s large Spanish-speaking population, Chavez said. (Hispanics make up 31% of the state’s population, and 66% of Arizonans age 5 and older speak more than one language at home, according to the Pew Research Center). The campaign has also received help in the form of endorsements from elected officials and community leaders, such as civil rights activist Dolores Huerta and U.S. Rep. Ruben Gallego (D).

montana

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Montana – Initiative 190 and Constitutional Initiative 118

To put together viable initiative language, New Approach Montana met with a lot of lawyers on its adult-use legalization push, said Pepper Petersen, the group’s political director and founder, adding that those lawyers had to in turn meet with lawyers. The group also worked with New Approach PAC and the Marijuana Policy Project.

“You’re going to have factions within the movement who say, ‘This isn’t good enough,’ or ‘It doesn’t go far enough’ or ‘Your tax is too high’ or ‘Your allocations aren’t written the way I want.’ … Then you go from there into the qualification process; you’ve got to get your signatures,” Petersen said. “Every state is different; Montana has a breadth and a depth requirement.” Signatures need to represent multiple legislative districts.

New Approach Montana decided that adult-use cannabis should be restricted to people who are 21 and older, like it is in other recreational states. However, that requires a constitutional amendment, as the state has simply defined an “adult” as a person who is 18 or older, Petersen said, adding that the 21-year-old age limit for alcohol also required a constitutional amendment.

The group, then, began gathering signatures for a legalization initiative, Initiative 190, and a constitutional amendment initiative, Constitutional Initiative 118. New Approach Montana had to acquire twice as many votes for the latter, Petersen said, which they anticipated would be difficult because “Montanans love their constitution.”

Reflecting back, he said, “We’ve got all of these complicated legislative needs here—and then COVID hit.” New Approach Montana was dealing with a shutdown due to COVID and was not granted the option to gather signatures electronically. Luckily for the group, the state gave them 45 days to obtain the signatures they needed.

Petersen and co. had to “reinvent the wheel.” “We had to create stationery places for people to come sign on the little tables,” he said. “You kind of look like you’re a Sandinista out there or something with a mask on, a flag behind you, so it was interesting.

“It was a social experiment at first, to see if people would even talk to you, considering you’re wearing a mask. We’re used to people wearing masks now, but back when this started, it was still very questionable as to whether people would talk to you or sign something if you’re standing around wearing a mask.”

new jersey

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New Jersey – Public Question 1

Unlike campaigns in other states, NJ CAN 2020 in New Jersey didn’t have to gather signatures to put adult-use legalization on the ballot, but rather did so through the state legislature, said Axel Owen, the group’s campaign manager.

“We need to be able to communicate with people about kind of the different aspects of the social and racial justice aspect, the economic justice aspect, the government waste aspect and to make sure voters know why it’s important,” he said.

They also needed to remind New Jersey voters—who, numerous polls indicate, support adult-use legalization—that the issue is on the ballot at all. Owen said that on about 99% of the ballots in the state, the adult-use legalization referendum, Public Question 1, is on the back side.

“It’s been a lot of making sure that we kind of push this narrative—we actually call it #TurnthePage, where we’re actually encouraging people to ‘turn the page’ on cannabis prohibition, but also to turn the page on their ballot, to ensure that they know we’re there,” Owen said.

“The nice part about our campaign is we’re just a broad coalition of people that are here,” he said. “Our internal steering committee is the ACLU, the NAACP, the Latino Action Network, New Approach PAC is also involved with us, DPA, NORML’s here.

“Some of our MSOs [multi-state operators] have started coming on board as well. So, it’s really interesting from our perspective because we have advocacy, industry and then the ancillary groups all working together to push this forward because they’ve all realized the situation that we have—that if we don’t get this passed now, the way the laws are created in New Jersey, we cannot push another constitutional amendment or a ballot initiative for at least three years.”

Whether due to “malice or incompetence,” Owen said issues have arisen with voting in New Jersey, as evidenced by mail-in ballots being thrown away and not properly sealed.

It’s also incumbent on voters to know how to correctly fill out their ballot. “The reality here for us is we actually have to do a multi-step process for/with a lot of our voters to educate them about the issue, about our placement on the ballot, but then also how to properly vote by mail—because if we don’t do all three of those, we can start losing a lot of votes very quickly,” Owen said.

south dakota

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South Dakota – Amendment A and Initiated Measure 26

South Dakotans have two cannabis measures them this year: Amendment A, which would legalize adult-use cannabis, and Initiated Measure 26, which would set up a medical cannabis program.

Amendment A would tax adult-use customers at a 15% rate and require the South Dakota Legislature to regulate hemp cultivation, processing and sale by 2022, said Drey Samuelson, campaign manager at South Dakotans for Better Marijuana Laws, one organization that put together these measures. (The amendment language was sent to the state before it legalized hemp cultivation and processing and the USDA approved a state industrial hemp plan, though Harris Bricken’s Griffen Thorne has noted that aside from a smokable hemp ban, South Dakota hasn’t established clear regulations addressing the sale of hemp.)

Samuelson added: “I think the other thing that it would do, which I think is just beneficial to the world of democracy, is it would prove that even in conservative South Dakota, people working together, banding together, around a common goal can overcome the institutional opposition to social change.”

Melissa Mentele, executive director at New Approach South Dakota, the other group behind Amendment A and IM 26, echoed that sentiment.

“We started six years ago with this initiative, and we started in a state that was so red that the word ‘marijuana’ just made people cringe,” she said. “We really started it from the bottom. We went to the legislative session every year for six years and educated [lawmakers]. We started a Facebook page; I think the foundation of advocacy now in this generation is starting to educate people online. We grew it organically, no paid ads, to over 10,000 people in this little red state of under a million.”

Amendment A and IM 26, which would allow for home grows and a caregiver program, would drastically change the paradigm around cannabis in South Dakota. Mentele pointed out that the state has a unique felony ingestion law.

“The moment you step off a plane from, say, Colorado or California and you have consumed cannabis, even if you don’t have any in your system, you are an immediate felon in the state of South Dakota,” she said. “We’re the only state in the nation that does have that law, so we’re making a huge change here—hopefully some social justice change and giving access to patients.”

Published at Wed, 28 Oct 2020 18:19:00 +0000

Thrive Agritech Receives High Volume Order from Native Roots Cannabis Co.

Thrive Agritech Receives High Volume Order from Native Roots Cannabis Co.

DETROIT, Oct. 27, 2020 /PRNewswire/ — PRESS RELEASE — Precision Extraction Solutions, a cannabis and hemp extraction technology company, has announced a strategic partnership with Pressure Safety Inspectors (PSI). Through the partnership with PSI, Precision is launching a safety and certification program that will streamline compliance when buying Precision extractors.

Extraction facility businesses need to follow complex fire code compliance for all of the processing equipment that they purchase. Precision’s extraction product line comes standard with a Technical Report certification from PSI that satisfies 2018 IFC INTERNATIONAL FIRE CODE and 2018 NFPA 1 FIRE CODE for all 50 U.S. states and the District of Columbia. Precision and PSI will also offer a Field Verification Voucher aimed at streamlining local site inspection requirements once equipment is reassembled and ready for final inspection.

“Safety is our top priority. We’re thrilled to partner with PSI to meet the highest standards of safety in the U.S. and internationally,” said Michael Lewis, VP of Business Development at Precision Extraction Solutions. “All of Precision’s equipment is now pre-approved and ready for professional engineers to field verify in order for extraction facilities to get their equipment operational faster.”

Extraction equipment needs to be calibrated correctly for both pressure and temperature. When reviewing an extraction system, PSI examines the product’s specifications, parts list and drawings, and checks whether the system’s mechanics are sound. Having equipment pre-approved as it leaves the manufacturing floor saves companies purchasing Precision equipment both time and money.

“When we do a field test, we’re looking at each vessel, each piping component, each valve, each chiller, each heater and making sure it’s appropriate for the process and is safe,” said Chris Witherell, PE, CEO of PSI. “We’ve long respected the engineering and innovation of Precision extractors, and we’re proud to partner with them on this first-of-its-kind certification program.”

“With demand for TerrAscend’s high-quality cannabis products continuing to grow, our focus remains on exceeding patient and consumer expectations while expanding market share,” said Greg Rochlin, CEO of TerrAscend North East. “By streamlining and simplifying the certification and verification process, Precision has enabled us to rapidly scale our operations and extraction capabilities.

“This new Technical Report certification and Field Verification voucher allows us to be operational faster, providing the best ROI on equipment investments.”

Published at Wed, 28 Oct 2020 18:24:00 +0000

New Jersey Lawmakers Advance Bill to Require Workers’ Comp to Cover Medical Cannabis Costs

New Jersey Lawmakers Advance Bill to Require Workers’ Comp to Cover Medical Cannabis Costs

TORONTO, Oct. 26, 2020 (GLOBE NEWSWIRE) — PRESS RELEASE — WeedMD Inc., a federally-licensed producer and distributor of medical-grade cannabis, has announced it has commenced shipping its Color Cannabis-branded 510 vaporizer cartridges to Canada’s largest retail distributor, the Ontario Cannabis Store (OCS). Color vapes landed in the “Top 5” status when compared to over 30 available vape brands during its first week of availability, according to OCS-provided data.

RELATED: WeedMD’s Bold Pivot in Canada’s Evolving Market

WeedMD’s legacy cultivars Pedro Sweet Sativa and Ghost Train Haze, are produced at the company’s state-of-the-art extraction hub utilizing WeedMD’s own terpene-rich biomass. Additional strain-specific offerings, such as Mango Haze and Black Sugar Rose, are scheduled to follow soon.

“The initial success of our Color vapes in Canada’s largest retail market is a significant milestone for our team and reflects the increased brand recognition and strong consumer interest in our quality-derived products,” said Stephen Ng, chief commercial officer. “Our terpene-rich products under Color and Saturday are garnering national appeal as we prepare to launch a broader portfolio of products from our best-in-class cultivation and production platform.”

In addition to Color vapes, WeedMD recently launched a new cultivar, ‘Black Sugar Rose,’ coming this fall, as well as strain-specific pre-roll products, nitrogen-infused packaging and a brand partnership with PAX Labs Inc. for its PAX ERA and ERA PRO line of strain-specific vapes. The company also announced it is the exclusive Canadian supplier and distributor of acclaimed U.S.-based wellness house Mary’s Medicinals, with topicals production slated to commence at WeedMD’s extraction hub in Aylmer, Ontario later this year.

Published at Tue, 27 Oct 2020 15:49:00 +0000

Seniors Report Using Cannabis Products to Mitigate Symptoms Associated with Older Age

Seniors Report Using Cannabis Products to Mitigate Symptoms Associated with Older Age

Fifteen percent of seniors report having used cannabis products within the past three years, primarily for therapeutic purposes, according to data published in the Journal of the American Geriatric Society.

Investigators affiliated with the University of California at San Diego surveyed 568 respondents at a geriatric clinic in southern California. All of the study’s participants were at least 65 years of age, and 73% of respondents were older than 75.

Fifteen percent of those surveyed reported consuming either cannabis or CBD within the past three years; over half of those who responded affirmatively reported using cannabis products either daily or weekly. Seventy-eight percent of consumers described their use as medical, primarily to mitigate pain, improve sleep or to reduce anxiety. Some three-fifths of users in the survey acknowledged initiating their use of cannabis products as older adults. Fewer than half of all elderly consumers reported ever having spoken to their health care provider about their cannabis use.

Commenting on the findings, NORML Deputy Director Paul Armentano said, “It is not surprising that a rising percentage of seniors consider cannabis to a viable therapeutic option in their later years. Many seniors struggle with pain, anxiety, restless sleep and other conditions for which cannabis products may help mitigate. Moreover, many seniors are well aware of the litany of serious adverse side-effects associated with available prescription drugs, like opioids or sleep aids, and they perceive medical cannabis to be a practical and potentially safer alternative.”

Several recent studies have similarly reported that marijuana use is growing in popularity among older adults. Other studies – such as those here, here, here, and here – have determined that medical cannabis use by seniors is relatively safe and effective at mitigating pain and improving self-reported quality of life.

The study’s authors concluded, “Our study has augmented what is known about cannabis use in older adults by identifying distinct patterns and characteristics of cannabis use among them, with older adult cannabis users using cannabis primarily for medical reasons and to treat specific conditions. … Most older adults in the sample initiated [their] cannabis use after the age of 60 years and used it primarily for medical purposes to treat pain, sleep disturbance, anxiety, and/or depression. Cannabis use by older adults is likely to increase due to medical need, favorable legalization, and attitudes.”

The abstract of the study, “Cannabis: An emerging treatment for common symptoms in older adults,” appears here.

Published at Tue, 27 Oct 2020 15:54:00 +0000

Colorado marijuana vape aerosol testing rules address key health issues

Colorado marijuana vape aerosol testing rules address key health issues

As they respond to the 2019 vaping health crisis, Colorado marijuana regulators are believed to be among the first in the nation to require cannabis vaporizer companies to test the aerosol produced when the oil is heated into vapor.

The new testing requirement, meant to make vaping safer for Colorado consumers, could prompt other states to follow suit, according to industry officials.

They also said the rules could create thousands of dollars in added costs for vaporizer companies and lengthen production lead times.

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Published at Fri, 23 Oct 2020 15:46:25 +0000

Virginia and Missouri Launch Medical Cannabis Sales, New York Governor Renews Adult-Use Legalization Push: Week in Review

Virginia and Missouri Launch Medical Cannabis Sales, New York Governor Renews Adult-Use Legalization Push: Week in Review

At $102 million, Intrinsic Capital Partners has closed a growth equity fund for investment in cannabis- and hemp-focused life science and technology businesses.

With an overall aim “to build and scale industry-leading companies that address unmet needs across the supply chain,” according to a press release, Intrinsic hopes to do just that here. A team of operating advisors will work to build and scale Intrinsic’s portfolio companies, which so far include ACT Laboratories, Treez, Hound Labs and Elemental Brands. The Pennsylvania-based firm has committed $65 million to these four companies and anticipates directing dollars from the fund to two or three more businesses.

Intrinsic lists four members of its advisory group in the release, all of whom have ties to Johnson & Johnson included in their credentials (as does Cornelius Merlini, one of Intrinsic’s three co-founders and partners). One advisor, Minnie Baylor-Henry, was formerly director of the U.S. Food and Drug Administration’s (FDA’s) Division of Drug Marketing, Advertising, and Communications (DDMAC), the precursor to the federal agency’s Office of Prescription Drug Promotion (OPDP).

Merlini, who before co-founding Intrinsic most recently worked at Endo Pharmaceuticals’ Healthtronics Lab Solutions division, said in the release, “[W]e built a top team of advisors who have scaled valuable businesses and are able to provide our portfolio companies with strategic advice, mentoring, operational support and regulatory know-how.”

Acknowledging that much of the capital invested in the cannabis space has gone to state-legal cultivators, dispensaries and adult-use brands, Intrinsic’s team is focused on investment in ancillary businesses that support the cannabis and hemp markets.

“This is a unique and opportune time for a fund with dry powder to invest in market segments where traditional capital providers and strategic corporations have largely stayed on the sideline, creating price dislocation, attractive private market valuations and ample exit strategies,” said founder and partner Gerald Stahlecker, former president of FS Investment Corporation and executive vice president of FS Investments.

The portfolio companies’ products and services vary, from Hound Labs’ cannabis breathalyzer to Treez’ point-of-sale (POS) system and ACT’s cannabis testing.

Intrinsic’s third partner and founder, Dr. Howard Goodwin, M.D., said the growth of the cannabis and hemp industries represent “a multi-decade secular trend” and “a rare opportunity to invest in a space where there’s tremendous underlying demand, a strong industry-wide growth profile and scarcity of capital.”

Published at Sat, 24 Oct 2020 12:30:00 +0000

Pennsylvania House Votes To Protect Medical Marijuana Patients From DUI Charges

Pennsylvania House Votes To Protect Medical Marijuana Patients From DUI Charges

The Pennsylvania House of Representatives approved an amendment on Tuesday that would protect medical marijuana patients from being penalized under the state’s DUI laws for using their legal medicine.

The proposal cleared the chamber as an amendment to a broader piece of legislation concerning motor vehicle policies. It passed in a 109-93 vote.

As it stands, registered medical cannabis patients can be convicted of driving under the influence of a controlled substance if THC metabolites are detected in their blood. That’s despite the fact that marijuana can remain present in the body well after someone is considered impaired.

The House-approved amendment, which is now attached to a bill previously passed by the Senate, exempts “marijuana used lawfully in accordance with” the state’s medical cannabis law from DUI statutes.

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Published at Fri, 23 Oct 2020 16:04:20 +0000

The Growing Telehealth Case for ISW Holdings Inc (OTCMKTS:ISWH)

The Growing Telehealth Case for ISW Holdings Inc (OTCMKTS:ISWH)

Telehealth is booming. But it isn’t a “normal” boom. A normal boom is when some new shift in technology or some conspiracy of social factors opens up a new frontier for demand, and businesses compete by the droves to fill that demand.

Telehealth is a little different because all of the factors now powering the boom have been in place arguably for years. But the regulatory context wouldn’t allow those innovations to become manifest in the marketplace. However, as we all now know, the big catalyst that came along and changed all that was the coronavirus pandemic.

Now, the flood gates are open and competitive names are flowing in to fill the void left by the evacuation of regulatory measures. One such company is ISW Holdings Inc (OTCMKTS:ISWH).

Formerly a spirits and wellness business, ISWH has been reborn over the past year as a diversified portfolio company comprised of essential business lines that serve consumer product demands. This model now includes commercial-stage operations in the Telehealth and Home healthcare markets, as well as development-stage operations in the blockchain space.

As telehealth continues to explode into a “new normal” defining the future of the US healthcare system, companies like ISWH will be reaping the rewards of having established tangible operations in the space ahead of the crowd.

A New Way

Make no mistake about it: The Genie isn’t going back in the bottle. There’s a new way of doing business in the healthcare space, and companies like ISW Holdings Inc (OTCMKTS:ISWH) have an inside edge on that emerging competitive landscape.

The company has already demonstrated rapid topline growth in its home healthcare operations with five consecutive quarters of sharp sequential growth. Its most recent quarter showed revenues of nearly $250K, representing year-over-year growth of 79% (and 244% for the first half of the year) compared to comparable periods in 2019.

But this trend seems more likely to accelerate rather than taper off based on our simple analysis. A big factor in that outlook – again our own analysis based on judgement and data from the company – is that it is expanding, with the recent establishment, licensing, and ramp-up of its new Telecare subsidiary, which recently received its license from the State of Texas under Chapter 142 of the Texas Health and Safety Code to operate in Texas.

According to a recent release from ISWH, the Telecare referral intake process is fully electronic, with provider referrals opening a client relationship, coordinating care with providers, logging all consents, and assigning a home health caretaker, all achieved entirely electronically. Within twelve hours, an on-site assessment with a registered nurse is conducted, and full care services begin within 24 hours. The Telecare team is growing, and the Company intends to ramp up service across the state and to extend its service area into additional states over coming months.

In other words, ISWH’s Telecare subsidiary is a telehealth efficiency solution that is now operational and starting to drive additional growth for the company in Q4.

The Game Theory Landscape

We would also note that the company said, “the process of review toward Medicare accreditation is now underway for Telecare”. That’s important in understanding this story as well. Medicare accreditation will mean Telecare services will be reimbursable through Medicare, creating an economic incentive for market share in the system overall.

As you learned in high school economics, when you lower the price of something, demand for that thing increases. Medicare reduces the out-of-pocket expense by subsidizing services. That effectively drives up demand.

This is what analysts call “managing the game theory landscape”. Everything a business does can be understood as part of a game theory landscape built of path-dependent choice matrices. Success can be seen, from this perspective, as a function of triggering the most optimal pathways in the available system of path-dependent choice opportunities.

Right now, with its established success in the Texas home healthcare space, ISW Holdings Inc (OTCMKTS:ISWH) triggered an important opportunity territory in that landscape by adding a telehealth dimension to its vision and by working toward adding Medicare accreditation to that equation.

“Telehealth has become one of the most important growing innovations to emerge as a mainstream facet of the healthcare system over recent months, and we intend Telecare to become a key player in this narrative,” noted Alonzo Pierce, President and Chairman of ISW Holdings. “Telecare’s platform is built from the ground up to key off of first responder care. Telecare will transform the healthcare experience by creating an ecosystem of coordinated action that minimizes superfluous steps to bring healthcare providers, care protocols, and home health caretakers into synchronized activity to minimize costs and deliver the highest standards of ‘whole person’ home-based care to a growing community in Texas.”

This article is part of JournalTranscript.com Networks. Read the JournalTranscript.com Networks Disclaimer.

Published at Mon, 12 Oct 2020 06:23:10 +0000

Oregon Liquor Control Commission Greenlights Solution for Streamlining License Applications

Oregon Liquor Control Commission Greenlights Solution for Streamlining License Applications

When Andreas Neumann joined Jushi Holdings as chief creative director in early 2020, he brought with him a professional background steeped in experiential brand development. He was new to the cannabis industry, but the cannabis industry itself is new to the vast commercial landscape in the U.S. When he arrived, the industry was moving headlong into a conversation about the importance of brand-building for the long haul.

jushi beyond hello

James Cryer/Jushi Holdings

 

“My vision of the future of branding and communication is really that the experience equals the brand,” Neumann said in recent interview with Cannabis Business Times and Cannabis Dispensary.

He had been working with Queens of the Stone Age on a possible cannabis brand—something to draw on the band’s long-tenured role as stewards of stoner rock—when he linked up with Jushi. The multi-state operator was planning to overhaul its digital experience, and Neumann’s perspective arrived just in time.

In April, shortly after the beginning of the coronavirus pandemic and the series of stay-at-home orders in the U.S., Jushi’s retail brand, BEYOND/HELLO relaunched its website to better accommodate the customer experience and the rise of online shopping. Nuemann said he wanted to blend the digital and physical, using data to understand what Jushi’s customers wanted—and where and when and why they wanted it.

What did he and his team learn right away? “Everybody wants to go to the menu,” he said, so Jushi foregrounded the menu on its relaunch. “And, ideally, they’re already making a decision about what they want to get in the store and where they’re going to get it.” Digital and physical.

Jushi is on the ground in four states, with eight retail storefronts in Pennsylvania, two in Illinois, one in California and one coming soon in Virginia.  

Among those customer bases, Neumann said that he noticed 85% of users were approaching the BEYOND/HELLO website from mobile platforms (and only 9% of users coming from a desktop computer).

Blatant statistics like that helped push Jushi’s creative team in the direction of a smartphone-friendly website that allows customers to quickly find what they’re looking for in a way that may match their digitally savvy lifestyle. 

“That’s the reality, so you’ve got to build for mobile,” Neumann said. “Overnight, it was an incredible success. I’ve never seen anything like it. People really want the product, and all you can do is support them and make the process as frictionless as possible.”

He suggests cannabis businesses gather as much data as they can about their operations. This can be customer sales trends, vendor purchase order trends and regulatory data already tracked by seed-to-sale software. The key is to put it all together and assemble a meaningful narrative that can then improve on the business-to-customer relationship.

“You’re looking at this digital environment today, and you’re facing all these silos of data,” Neumann said. “If you connect all that, you can create products for the people and focus on what they want.”

Jushi’s vice president of cultivation, Josh Malman, said that this has been an important narrative in the cannabis industry lately.

With more data available to businesses, it ends up being the customer that decides certain moves in product development and innovation. Even genetics selection is something that stems from consumer demand for downstream products like new concentrates or vape cartridges.

“Historically, the grower got to decide what they wanted to grow and they were picking what yielded the most, what was the easiest to grow and what they like to use,” Malman said. “Over the years, that decision-making process has been rolling up the manufacturing department and the retail department, because, at the end of the day, those are the groups that are utilizing this product for end users. Getting to understand what they need for their own processes has been really important.”

It’s this merger of front-end consumer data and back-end cultivation decisions that Neumann cited as the real power of harnessing all of this new information. He brought a creative lens through which Jushi could more carefully develop its suite of brands, but he pointed out that creativity is only as valuable as the return that a business sees on the bottom line.

Are all these ideas driving profits? It’s easy to overlook that simple necessity when a business is focused on honing its brand and telling its story to the marketplace. But, of course, sales matter.

“I think adding a team like [Neumann’s] and collecting the data directly from our POS systems and our trending of what the actual patient and customer wants [has been very important],” Malman said. “We continue to drive that progression of crop planning and production planning to a point where the grower is responsible for producing a high-quality output, but maybe has less input in terms of what they get to decide on growing. Some growers may not like that, but for the overall health and growth of the business it is absolutely the right way that we should go.”

Published at Fri, 23 Oct 2020 14:48:00 +0000

Massachusetts Approves Expanded Cannabis Delivery Licensing

Massachusetts Approves Expanded Cannabis Delivery Licensing

The Massachusetts Cannabis Control Commission on Tuesday approved regulations for expanded cannabis home delivery, the Boston Globe reports. The agency will allow “warehouse” delivery licenses – which will allow companies to buy from the wholesaler, resell online, and deliver to the customer – beginning next year.

Despite the objection of brick-and-mortar dispensaries, officials said the expansion would cut into the unregulated delivery market.

Social-equity applicants will have exclusive access to all delivery licenses for the first three years, which begins when the first delivery business is licensed. The state previously approved regulations for “courier” delivery permits which allow drivers to pick up orders from a dispensary and deliver them to a customer for a fee. However, the state has yet to issue any final licenses to the 37 companies that have received courier certification.

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Published at Thu, 22 Oct 2020 17:04:38 +0000