While medical marijuana sales are up slightly in 2017, sales of recreational marijuana have increased substantially. January 2017 recreational sales were 38 Green Rush percent higher compared to January 2016, while February 2017 recreational sales were a whopping 48 percent above those in February 2016. In fact, February 2017 ranks as the second-highest monthly total for recreational marijuana sales in the Colorado program’s history, falling just short of the $88.2 million sold in September 2016. The sales figures are especially striking because they come amid a time of historically low wholesale marijuana prices, meaning that a 48 percent increase in sales represents an even larger increase in consumption. According to Cannabis Benchmarks which tracks marijuana prices wholesale marijuana prices in mid-January 2017 were down 33 percent in Colorado versus mid-January 2016. Generally speaking, two market forces fuel rising sales: increased spending by existing users and new consumers entering the market. In Colorado, it’s likely a mixture of both. Considering the Trump administration’s relatively unfriendly stance toward recreational marijuana, it’s conceivable that more out-of-state visitors are visiting Colorado to stock up on product that may no longer be available in the coming months. This phenomenon has been on full display in the firearms industry.